Opportunities

Interactivity: Interactivity has developed in the modern ear and is important when producing a website. Having different components such as games, questionnaires etc. allows the user to feel more included and in control of the website. However, having too much interactivity in a website may over-power the user and put them off from visiting the website again. Therefore, I would suggest that there is a certain amount of interactivity that should be used.

Usability: The usability of a website is vital. Having a website that doesn’t work can be very frustrating for the user which will lead to them not visiting the website again in the future. Navigation around the website is one of the most important factors that should be fully functional as the user should not click on a link and then go to a completely different page or even no page at all. It is said that a good website will reach its target destination within 3 clicks; therefore this should be something that you think about when creating a website.

Colour/Type and Shape Theory: Colour and shape theory is something that needs to be considered when designing and creating a website. Depending on the genre of the website that you choose, depends on what colours and shapes can be used. An example of this is a travelling website; a website of this theme would be suitable to use colours such as blue as it represents the sea and the sky and according to colour theory it is a trustworthy and loyal colour. Also, shapes such as circle could be used as this would represent the world/planet and a circle is also classed and a friendly shape according to shape theory.

Promotion of Skills/Products: The promotion of skills is showcasing your skills and creativity through the design of the website. This is showing others your ability of making a website. This could also lead to showing future employees the ability you have to make a website if you intended on having a job in that sector.

You might be deciding to produce a website that promotes and offers products to the user. It is important to promote these in a correct manner in order for the user to want to purchase one. This can depend on the layout and how the products are being advertised.

Pushing Technology: Technology is always developing and it is important to keep up to terms with the latest technology. Websites see this as an opportunity as it may attract more users to the website if they thing that the website is up to the latest technology standard. This could mean including components within a website that are more complex to insert, which might involve complicated CSS.